Marketing Trends & Concept Marketing

Marketing Trends & Concept Marketing

Are you taking your first steps into a marketing role? Do you regularly get involved with some aspect of marketing?
Marketing Trends & Concept Marketing

Who is this training for?

This course is aimed at everyone who comes into contact with the marketing department on a regular basis, as well as at novice marketers.

In short, all (marketing) professionals who are looking for a solid marketing foundation.

What will you learn in this course?

  • you will gain an understanding of the importance and necessity of marketing.
  • You will gain insight into the thinking and jargon of the marketing mix.
  • You learn to think in terms of customer benefits instead of product benefits.
  • You will gain insight into the most common models used by marketers.
  • You'll gain insight into market analysis and market segmentation.
  • You'll know what customer behavior in consumer and industrial markets entails.
  • You will learn how to perform a SWOT analysis.
  • You will gain insight into the basis of marketing strategies.
  • You know the choices to be made regarding product and brand policy.
  • You experience how the price, distribution and communication policy is constructed.
Program categories